服务质量调查表实际上也是商家的一种促销手段。请特别关注这份英文问卷的最后一题，这类问题可将被问者分为不同的类型，以供统计分析。这也是种有效防止被问者拒绝回答某些“私人”问题如年龄、收入等而设计的策略。放在最后问，即使被问者拒绝回答该类问题，调查也已近尾声；若放在最前面，被问者也许由于反感从而拒绝整个调查。
Service Quality Questionnaire
1. Have you purchased a Pizzahut's pizza in the last week?
□ yes □ no □ unsune
2. The last time you bought a Pizzahut's pizza, did you: (check only one)
□ Have it delivered to your house?
□ Have it delivered to your place of work?
□ Pick it yourself?
□ Eat it at the Pizza parlor?
□ Purchase it some time other way?
3. In your opinions, the taste of a Pizzahut's pizza is: (check only one)
□ poor □ fair □ good □ excellent
4. Which of the following toppings do you typically have on your pizza? (multiple check)
□ pepper □ onion □ sausage
□ mushroom □ hot pepper
5. How do you rate the speediness of Pizzahut's in-restaurant service once you have ordered? (check only one)
□ very slowly □ slow □ average
□ fast □ very fast
6. Please indicate your gender, age and occuption:
